Key Takeaways
- Samsung has started selling its refreshed 2026 Frame Pro, The Frame, and OLED TVs.
- The Frame Pro keeps its wireless One Connect setup, while The Frame gets built-in connections and easier cable access.
- The 2026 OLED lineup includes the S95H, S90H, and S85H, with sizes up to 83 inches.
- Samsung is pushing glare reduction, cleaner wall-mount designs, and stronger gaming features across the range.
- Prices start at $1,199.99 for the S85H OLED line and go much higher for larger premium models.
Samsung’s newest TV lineup is now available to order, and the big story is that the company is making its lifestyle TVs and OLED models look more polished, feel more flexible, and work better in bright rooms. The 2026 Frame Pro and The Frame are aimed at people who want a TV that blends into the wall, while the new OLED sets are built for shoppers who care most about picture quality, gaming, and a cleaner design.
Samsung is not just updating specs; it is trying to make the TV feel like part of the room. The Frame Pro still uses the Wireless One Connect Box, which lets you keep devices and cables out of sight. The standard Frame goes a different route in 2026, with built-in connections and back stoppers that make it easier to plug things in without taking the TV off the wall. That small design change matters more than it sounds. If you have ever fought with a wall-mounted TV, you already know why.
What is new in The Frame Pro and The Frame
The Frame Pro remains the more premium option. Samsung says it uses a Neo QLED 4K panel for brighter colors, sharper contrast, and deeper blacks. It also keeps the wireless box setup, which is one of the main reasons people buy this model in the first place. Samsung added a Micro HDMI port with eARC support this year, which should help people get better sound when connecting a soundbar. A new 55-inch Frame Pro size is also on the way.
Both The Frame Pro and The Frame now get Glare Free technology, which is a smart move. TVs that are made to look like framed art can lose their charm fast if reflections keep showing up on the screen. Samsung is also leaning harder into customization, with a wider range of bezel choices and access to the Samsung Art Store. Samsung says the library includes more than 5,000 works from over 800 artists, plus a free rotating set of 30 artworks each month through Art Store Streams.
Samsung’s 2026 OLED lineup is built for picture and gaming
The OLED side of the lineup is led by the S95H, S90H, and S85H. Samsung says the new series goes up to an 83-inch class size, with the S95H getting the most premium look thanks to its FloatLayer design and metal bezel. The S95H also becomes the first Samsung OLED TV to support Samsung Art Store, which is a notable shift for the brand.
Samsung is also making a clear play for gamers. The S95H and S90H support Motion Xcelerator 165Hz, while the S85H tops out at 120Hz. On top of that, Samsung lists NVIDIA G-SYNC compatibility and FreeSync Premium Pro support on the higher-end models. For fast games, that kind of hardware can make motion look smoother and help the screen feel more responsive.
Picture processing gets a big boost, too. Samsung says the S95H and S90H use the NQ4 AI Gen3 Processor, which handles 4K upscaling, HDR remastering, and scene-by-scene color enhancement. Glare-free technology now reaches both of those sets, making them easier to enjoy in brighter living rooms. The S85H starts lower in the range, but it still brings the same general idea: premium OLED looks at a more reachable price.
Should you pay attention to this launch?
If you are shopping for a new TV right now, this launch gives you two very different paths. One is design-first, with The Frame Pro and The Frame built for people who want the screen to disappear into the room when it is off. The other is performance-first, with the OLED models aimed at viewers who want rich contrast, strong gaming support, and a more cinematic picture.
Pricing makes that split even clearer. Samsung’s 2026 OLED lineup starts at $1,199.99 for the 48-inch S85H and climbs to $6,499.99 for the 83-inch S95H. The Frame Pro and The Frame pricing vary by size, with Samsung expanding both lines to cover more room sizes and more budgets. For buyers, that means more choice, but also a bigger need to decide what matters most: art-mode style, easy cable management, or top-tier picture quality.
In the end, Samsung’s 2026 TV refresh is about making premium TVs feel more useful and more livable. The company is betting that people want a screen that looks good when it is on, looks good when it is off, and still delivers the sharp, bright picture they expect from a high-end set. That is a sensible bet, and for many living rooms, it may be the right one.
