Key Takeaways
- Samsung has launched the Galaxy A57 5G and Galaxy A37 5G in Kenya with a strong focus on AI and everyday usability.
- Both phones bring One UI 8.5, “Awesome Intelligence,” a 50MP main camera, and 5,000mAh batteries.
- The Galaxy A57 5G is the more premium option, with a slimmer body, better cooling, and stronger camera and connectivity features.
- Samsung is promising up to six generations of Android and One UI upgrades, plus six years of security updates.
- In Kenya, prices start at KES 49,000 for the Galaxy A37 5G and rise to KES 68,300 for the top A57 5G model.
Samsung’s new Galaxy A57 5G and Galaxy A37 5G are now in Kenya, and the big story is that Samsung wants AI to feel normal, not premium. That is the main idea behind this launch, and it shows up in the software, the camera tools, the design, and even the long-term support promise.
What Samsung is trying to do with the new A series
Here is the thing: mid-range phones used to be about compromise. You picked one because it was affordable, not because it felt exciting. Samsung is clearly trying to change that with the Galaxy A57 5G and A37 5G. Both phones run One UI 8.5 and come with Samsung’s “Awesome Intelligence,” which includes tools like voice transcription, AI Select, smarter photo editing, and Circle to Search with Google. The phone is meant to help you get work done faster, edit content more easily, and search things on screen without extra effort.
The AI push also goes beyond the usual flashy marketing. Samsung has added support from Bixby and Gemini so users can speak naturally and move between tasks more smoothly. That matters because people do not just want a phone that looks good; they want one that saves time in daily use.
Design, display, cameras, and battery
The Galaxy A57 5G is the more polished model. Samsung says it has a slimmer 6.9mm body, an aluminium frame, Gorilla Glass Victus Plus on both sides, and a Super AMOLED+ display. The official spec sheet also shows a 6.7-inch FHD+ panel with up to 120Hz refresh rate. That usually translates to smoother scrolling, cleaner animations, and a more premium in-hand feel.
On the camera side, both phones use a triple-camera setup led by a 50MP main sensor. The A57 5G gets the better ultra-wide camera at 12MP, while the A37 5G uses an 8MP ultra-wide lens. Samsung is also leaning hard on Nightography, its low-light processing, so photos and videos should hold up better after dark. If you shoot a lot of group photos, travel shots, or quick clips, that upgrade is worth paying attention to.
Battery life should be familiar in a good way. Both phones carry a 5,000mAh battery and 45W wired charging. Samsung says the A57 5G can reach 60% in about 30 minutes and, in its global launch materials, claims up to two days of use. The A57 also gets a larger vapor chamber for better sustained performance, which should help during gaming or long recording sessions.
There are also practical differences that matter. The A57 5G supports Wi-Fi 6E and Bluetooth 6.1, while the A37 5G sticks to Wi-Fi 6 and Bluetooth 5.3. Both phones are rated IP68 for water and dust resistance, and Samsung Knox Vault adds another layer of security.
Kenya pricing and which phone fits best
In Kenya, the Galaxy A57 5G is priced at KES 60,900 for the 8GB + 128GB version and KES 68,300 for the 8GB + 256GB model. The Galaxy A37 5G costs KES 49,000 for 6GB + 128GB and KES 60,200 for 8GB + 256GB. Both are already available through Samsung Experience Stores and authorized retailers.
So which one makes more sense? If you want a better screen, better cooling, a stronger camera package, and a more premium build, the Galaxy A57 5G is the obvious pick. If you mainly want the new AI tools, good battery life, and a lower entry price, the A37 5G looks like the smarter value buy. Either way, Samsung is sending a clear message: AI is no longer being reserved for expensive phones. It is now part of the mid-range story, too.
