Apple Unveils iPhone 17 Lineup, Including the Ultra-Slim iPhone Air

Apple just pulled the wraps off its 2025 iPhones, and there’s a brand-new face in the family: the iPhone Air, a strikingly thin model that joins the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. If you’ve been waiting for a fresh design and some realistic upgrades, this year looks big.

Apple Unveils iPhone 17 Lineup, Including the Ultra-Slim iPhone Air
iPhone Air | Image: GSMArena


The quick take

Apple’s new lineup covers four clear choices, from the mainstream iPhone 17 to the pro-grade Pro Max. The head-turner is the iPhone Air: a super-slim phone built with premium materials and tuned for everyday speed. Preorders open soon, with retail availability following shortly after.


Meet the lineup

iPhone Air

Apple says the iPhone Air is the thinnest iPhone it has ever made, about 5.6 mm, thanks to a redesigned frame and clever internal packaging. It uses a titanium structure, new protective glass, and Apple’s A19-class silicon aimed at on-device AI features. Analysts love the design, even as they debate whether Apple’s AI story is strong enough to sway everyone on day one.

Under the hood, Apple is also moving connectivity forward. The Air is the model widely noted for debuting Apple’s in-house 5G modem (great for efficiency) though early write-ups say it focuses on sub-6GHz 5G rather than mmWave. If you live somewhere that leans hard on mmWave, keep that in mind.

So, who is the iPhone Air for? If you want a premium feel, a feather-light pocket experience, and solid everyday performance without the bulk of a camera block, this is it. Think of it as the MacBook Air of iPhones: sleek, capable, and designed for most people’s daily workloads.


iPhone 17

The standard iPhone 17 steps up with a faster A19 chip, brighter 120Hz display, and higher-resolution cameras. It’s the safe pick if you want modern speed and great photos without paying a “pro” premium.


iPhone 17 Pro and Pro Max

The Pro phones keep their larger displays and add bigger batteries, triple 48MP cameras, and the A19 Pro processor. If you shoot a lot of video, edit on the go, or want massive storage (up to 2TB on the Pro Max), these are the workhorses.


Prices, preorders, and release dates

If you’re budgeting, here’s the simple breakdown Apple partners and retailers are sharing: 

  • iPhone 17: from $799
  • iPhone Air: from $999
  • iPhone 17 Pro: from $1,099
  • iPhone 17 Pro Max: from $1,199

Preorders begin Friday, September 12, with deliveries and in-store availability starting September 19 (U.S. timing; check your region). Several retailers and carriers are lining up trade-in and installment deals.

International note: Indian retailer Croma has already opened pre-booking for the iPhone 17 family (including the Air) across hundreds of stores and online. Pricing there is still to be confirmed.


What’s genuinely new?

A thinner design you’ll notice

Apple hasn’t gone this bold on thinness in years. The iPhone Air’s profile undercuts rival flagships while keeping a premium frame. The company claims “all-day” battery life; early analyst takes are cautiously optimistic, though some wonder how the ultra-slim body will fare on long, heavy days.


A19 / A19 Pro chips and on-device AI

All four phones move to A19-series silicon, with the Pro models using A19 Pro. Expect faster app launches, snappier photo processing, and more ambitious on-device AI tricks. All that without sending everything to the cloud. Apple’s challenge is convincing shoppers that its AI features are more than a checkbox, and that’s where some skepticism remains.


Cameras: more resolution, smarter processing

From the standard iPhone 17 to the Pro Max, Apple is leaning on higher-resolution sensors and revamped image pipelines. The Pro phones keep triple-camera systems for the most flexibility, while the Air takes a simpler, cleaner approach. If you live in your camera roll, Pro or Pro Max still make the most sense.


Connectivity: Apple’s modem moment

The iPhone Air is expected to be the first iPhone using Apple’s own 5G modem—good news for efficiency and Apple’s long-term strategy. The trade-off: early reporting points to sub-6GHz 5G only (no mmWave), which most people won’t miss, but it’s worth noting if you’re in a mmWave-dense city or travel often. Also, eSIM-related policies in some regions could complicate things, though Apple has navigated that path for years in the U.S.


Should you upgrade? A quick guide

If you’re torn between models, try this simple checklist:

  •  Pick iPhone Air if you value design, comfort, and a premium feel, and you don’t need a pro-level zoom or the absolute biggest battery.
  • Pick iPhone 17 if you want the sweet spot on price, battery, and features with a modern 120Hz display.
  • Pick iPhone 17 Pro if you shoot lots of photos or video, or you use your phone for creative work and want the extra horsepower.
  • Pick iPhone 17 Pro Max if you want the best cameras, biggest screen, and largest storage. This means travel, content creation, or work on the go.

Ask yourself, "What do I actually do on my phone all day?" If it’s messages, maps, video calls, social, and casual photos, the Air or standard 17 will feel fantastic. If you routinely color-grade video, capture concerts from the back row, or juggle giant files, you’ll appreciate the Pros.


Accessories and ecosystem

The iPhone launch rode alongside refreshed wearables and audio: Apple Watch Series 11, Watch Ultra 3, and AirPods Pro 3 all arrived with health, battery, and convenience tweaks. If you’re deep in Apple’s ecosystem, these help round out the upgrade story—and you’ll find preorder bundles at major retailers worldwide.


Final tip

Preorders can move fast. If you’re eyeing a specific color or storage, set an alarm for Friday and have a trade-in quote ready. Most carriers will offer hefty promos if you’re switching or financing.


Key specs at a glance (high level)

  • Models: iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max
  • Chips: A19 (iPhone 17), A19 Pro (Air/Pro/Pro Max)
  • Design highlight: iPhone Air at ~5.6 mm thin with titanium frame
  • Displays: 120Hz across the lineup
  • Cameras: Dual system on 17/Air; triple system on Pro/Pro Max
  • Connectivity: Apple-designed 5G modem debuting on Air (sub-6GHz focus)
  • US pricing: $799 (17), $999 (Air), $1,099 (Pro), $1,199 (Pro Max)
  • Timeline: Preorder Sept 12; available Sept 19 (regional dates vary)

These phones don’t just tweak last year’s formula, they give you clear, useful choices. Which one fits your life?

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